Bridgestone Develops Custom Tire for Maserati’s Return to Supercars: the MC20

NASHVILLE, Tenn., Sept. 29, 2020 /PRNewswire/ — Bridgestone Americas, Inc. (Bridgestone) announced today it has been selected as the exclusive…

NASHVILLE, Tenn., Sept. 29, 2020 /PRNewswire/ — Bridgestone Americas, Inc. (Bridgestone) announced today it has been selected as the exclusive tire supplier for the MC20, Maserati’s new flagship supercar. The collaboration between Bridgestone and Maserati focused on enhancing the exceptional performance capabilities of the new MC20 supercar through the development of premium, custom-engineered Bridgestone Potenza tires.

Bridgestone played a significant role in improving the MC20’s high performance capacity with its custom Potenza tires featuring an asymmetric tread design for enhanced steering response and cornering stability, a newly developed tread compound that enhances grip, and an internal crown structure that distributes footprint pressure evenly when cornering. Combined, these elements provide a high-performance tire which delivers an optimum mix of control, speed, and stability that improves the supercar’s overall performance.

«Our custom-designed Potenza tires on the Maserati MC20 were engineered to meet the high-performance demands of this unique vehicle,» said Shannon Quinn, president, original equipment, North America, Bridgestone Americas. «Collaborating once again with Maserati, we developed a Potenza tire that enables Maserati’s MC20 to deliver on its power, control and sporting capabilities, while incorporating innovative, sustainable technologies to bring the MC20 to market.»

Both Bridgestone and Maserati used in-house research and development centers and ground-breaking virtual development technology to design and test the tires on the MC20. Through its proprietary virtual tire modelling technology, Bridgestone also reduced the length of the development process, limiting its environmental impact and cutting the project’s time to market.

«The MC20 project is the latest chapter in the pioneering relationship between Bridgestone and Maserati,» said Federico Landini, Maserati Vehicle Line Executive sports cars. «We both share the same passion for innovation and excellence, and want to offer to our customers premium products that deliver outstanding results. Bridgestone engineered a sports tire capable of supporting and enhancing the incredible performance of the MC20.»

For more news about Bridgestone Americas, visit BridgestoneAmericas.com.

About Bridgestone Americas, Inc.: 

Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. BSAM also is engaged in retreading operations throughout the Western Hemisphere and produces air springs, roofing materials and industrial fibers and textiles. BSAM also operates the world’s largest chain of automotive tire and service centers. Guided by its global corporate social responsibility commitment, Our Way to Serve, the company is dedicated to improving the way people live, work, move and play in all of the communities it calls home. 

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SOURCE Bridgestone Americas, Inc.